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Eat That Frog! by Brian Tracy

· 342 words · 2 minutes to read

Throughout my career, I have discovered and rediscovered a simple truth. The ability to concentrate singlemindedly on your most important task, to do it well and to finish it completely, is the key to great success, achievement, respect, status, and happiness in life. This key insight is the heart and soul of this book.

The first rule of frog eating is this: If you have to eat two frogs, eat the ugliest one first.

The second rule of frog eating is this: If you have to eat a live frog at all, it doesn’t pay to sit and look at it for very long.

The Quick List Method Here is an exercise that we use with our coaching clients very early in the process. We give them a sheet of paper and then tell them, “In thirty seconds, write down your three most important goals in life right now.” We have found that when people have only thirty seconds to write their three most important goals, their answers are as accurate as if they had thirty minutes or three hours. Their subconscious minds seem to go into a form of “hyperdrive,” and their three most important goals pop out of their heads and onto the paper, often to the surprise of the people doing the exercise. In 80 percent or more of cases, people have three goals in common: first, a financial and career goal; second, a family or personal relationship goal; and third, a health or a fitness goal. And this is as it should be. These are the three most important areas of life. If you give yourself a grade on a scale of one to ten in each of these three areas, you can immediately identify where you are doing well in life and where you need some improvement. Try it yourself and see. Give this exercise to your spouse or your children. The answers can be quite revealing.

Rule: It is the quality of time at work that counts and the quantity of time at home that matters.